Plan, execute, and optimize digital marketing campaigns across social media, EDM, Google Ads and other online advertising to enhance brand awareness, drive engagement and traffic to the website.
Conduct regular reporting and performance tracking; evaluate campaign effectiveness using metrics such as conversions and ROI.
Optimize the use of multi-channel digital campaigns to promote hospital services
Utilize analytics tools to monitor campaign performance and provide insights for improvement
Manage and maintain hospital website content, ensuring it is up-to-date and user-friendly
Oversee daily operations of social media platforms and develop strategies to enhance audience engagement
Support the implementation of marketing strategies, projects, and events.
Assist in organizing events, seminars, and webinars.
Perform other ad hoc projects as assigned.
Requirement
Degree holder in Marketing, Business Administration or other related disciplines
Minimum of 3 years of experience in digital marketing, preferably in healthcare, pharmaceutical or wellness sectors.
Solid experience in digital marketing and social media management i.e. Facebook, Instagram, YouTube, etc.
Strong content strategy capabilities with creative mindset, strong copywriting an contentment creation skills with ability to translate complex information into accessible content
Strong communication, interpersonal and presentation skill
Proficient in MS Office and Chinese word processing
Excellent in written and spoken English, Cantonese and Mandarin
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